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Quantitative Research

Statistically valid truths about your audience fuel more effective business decisions.

It’s an art and a science.

Quantitative research is primarily “survey research,” also known as “opinion research.” That means gathering statistically valid, reliable data from your target audience about their beliefs, behaviors, opinions and more as it relates to your brand. We do this primarily through surveys sent to a random sample that properly represents your target audience.

It may sound scientific, but it’s also an art form. We have to create clear, concise and complete questions that limit bias and get to the heart of what drives your audience to engage (or not engage) with your brand. We also ensure the questions we ask will get us the data we need to inform your specific business goals.

How we do it matters.

To get statistically valid information we can use to represent your entire audience, we have to make sure it’s done right (in other words, the methodology has to be sound). That means our questions have to minimize bias, eliminate potential confusion and provide a complete range of responses so respondents feel they can answer accurately. 

At 5by5, we listen carefully to your business goals before we begin any surveys so our methodology truly captures information that can reliably inform your decisions going forward. We’re committed to taking the utmost caution in our methodology so you get the most meaningful and applicable data possible.

Quantitative + qualitative = transformative insight

Quantitative research certainly has immense value on its own, but combined with qualitative research, it’s a game changer. Qualitative research goes deeper with a smaller group of people using in-depth interviews, focus groups and more to determine the underlying feelings, motivation and perceptions that affect their decision-making. 

Together with the data from quantitative research, you get a complete, nuanced picture of who your audience is, uncovering new opportunities for your brand to win.

Make the right assumptions.

We’ve worked with several clients who thought they understood what their audience wanted, but market research later showed they were way off. By investing in research, you often discover insights you didn’t even know to ask about – insights that turn into major opportunities for growth. 

As market research experts, 5by5 works diligently to gather a rich harvest of scalable, accurate information relevant to your business goals. In addition to providing our key findings in an easily digestible format, we provide specific, actionable recommendations that can make a major difference in your organization’s success moving forward.

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