5by5 and Williamson Health Celebrate Aster Award for Rebrand
This year, the Aster Awards presented 5by5 Agency with a gold award in the total advertising campaigns category for their rebranding of Williamson Health which launched in 2023.
The Aster Awards is one of the most prestigious competitions in health care marketing and advertising. For more than 23 years, they have honored outstanding professionals who demonstrate excellence and innovation in their marketing efforts.
Founded in 1958, Williamson Health was formerly Williamson Medical Center (WMC)—a single-location hospital serving Williamson County in Tennessee. As a health care cornerstone in the community, the center has since expanded to more than 30 locations across the county, offering world-class care to local residents. Now as a full health system, WMC needed a rebrand reflecting who they are today—their long-established roots, premier quality and vision for the future.
5by5 Agency partnered with Williamson Medical Center to accomplish just that—creating a new brand to support their refreshed identity as Williamson Health: a robust health system providing exceptional, personal care no matter where you live in Williamson County.
5by5 collaborated with Williamson Health to produce and implement this entire marketing effort—from the overhaul of their visual identity, to a new website, to an integrated advertising campaign and more. It started with quantitative and qualitative market research to understand true perception of their brand, the results of which informed the new visuals and positioning. Their new logo, the tagline, the brand imagery featuring real people and moments in the county, and all brand elements reflect their rich history—while inspiring confidence for the future. The full campaign included digital ads, billboards across the county, pre-roll movie theater ads, shopping mall ads, broadcast and streaming commercials and more—all designed to reinforce their local presence at every turn.
Aster Awards were granted to entries that received top marks from the judges, placing them in the top 16% of the nation for advertising excellence. The judging criteria included creativity, layout and design, functionality, message effectiveness and overall quality, appeal and execution. The winners of the 2024 Aster Awards are now listed on the Aster Awards website at www.asterawards.com/winners.