Clear plans win
Marketing Strategy
An effective marketing strategy is all about breaking through the clutter to find clarity by developing a plan to reach the right audience with the right message. It includes both the blueprint you follow and the tools you need to execute it.
Services
Why Strategy?
We all fear the unknown, and not knowing where your organization is headed or how to reach your audience can be especially difficult. You can’t just bury your head in the sand, continuing to do what you’ve always done, and expect to see different results. Defining the right marketing strategy for your organization is the first step in realizing and reaching your goals. It means starting with the end in mind, planning from that perspective and executing an intentional plan to get there.
Why 5by5?
We believe Change Makers deserve access to the right marketing strategy solutions. As a strategy-first agency, we place a high value on planning our route by always keeping the destination in mind.
We begin with a deep dive into your organization’s ethos, mission and goals — we call it “immersion.” This process gives us a unique “insider-outsider” perspective, allowing us to understand the challenges and goals of your business in the same way you do, but approach them with a wider lens than someone who may be too close to the problem to see potential solutions. Sometimes, all you need is a fresh set of eyes and a thought process that isn’t weighed down by what’s been tried before.
Once we achieve consensus on a clear message and informed plan, the fun can really begin. We’ll work together to execute on a strategy that supports your goals, whether they include increasing revenue, driving engagement, expanding your reach or some combination of all three. At 5by5, we partner with you to develop plans that express your mission and vision, create messages that connect the audience to your impact, and craft campaigns that win.
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How Healthy Is Your Brand?
How Healthy Is Your Brand?
Your brand is the foundation of your business, but as time goes on it becomes more and more important to take the time to give it a check-up. In our Four Ways to Know It’s Time For a Rebrand guide, we highlight some practical things you can do to make sure your brand is saying exactly what you need it to.